diff --git a/docs/brand/brand-kit.md b/docs/brand/brand-kit.md new file mode 100644 index 0000000..24d862f --- /dev/null +++ b/docs/brand/brand-kit.md @@ -0,0 +1,168 @@ +# Corrosion Management — Brand Kit + +Single source of truth for brand voice, the Dr. Flask mascot, social channels, +and launch content. Companion to the character model sheet in +`docs/character/` (`drflask-character-bible.md`, `drflask-characterboard.png`). + +--- + +## 1. Positioning & taglines + +**Corrosion Management** — *Game server operations, automated with +chemistry-grade control.* + +| Use | Tagline | +| -------------- | ------------------------------------------------ | +| Primary | Controlled reactions for chaotic game servers. | +| Playful | Less server chaos. More beautiful bubbling. | +| Product line | Less frantic clicking. More controlled reaction. | + +**The split (keep these lanes clean):** + +- **Corrosion Management** = the platform/product. Official, operational, the company voice. +- **Dr. Flask, Ph.D.** = education, shorts, memes, help content, onboarding. The friendly face. + +--- + +## 2. Dr. Flask — voice guide + +**Core personality:** a friendly chemistry professor trapped inside a server- +management mascot's body — helpful, excitable, slightly overqualified, never +condescending. + +**Voice:** playful, clear, confident, with controlled bursts of nerdy enthusiasm. + +**Character rule (the formula):** explain the complex server operation in plain +English first, *then* add **one** delightful chemistry wink at the end. One. Not +every sentence. + +**He says things like:** +- "Let's keep this reaction stable." +- "No chemistry degree required." +- "When things bubble over, check your Lab Notes." +- "Ah, classic uncontrolled server entropy." +- "That's not downtime. That's an unscheduled exothermic event." +- "Let's turn chaos into a repeatable Formula." + +**He avoids:** being too childish · being too academic · sounding like a generic +SaaS chatbot · overusing chemistry puns every sentence. + +--- + +## 3. Social handles + +Priority order to grab across YouTube, X/Twitter, Twitch, GitHub, Discord, +TikTok, Instagram. + +**Brand (primary):** `@CorrosionMgmt` +**Mascot (reserve):** `@DrFlaskPhD` or `@AskDrFlask` + +Backups: `@CorrosionManagement` · `@CorrosionConsole` · `@CorrosionServers` · +`@UseCorrosion` · `@CorrosionOps` · `@DrFlask` + +> Availability is only confirmable on each platform's registration form — +> grab the brand handle on every platform first, even ones not used yet, to +> prevent squatting. + +--- + +## 4. Channel setups (copy-paste ready) + +### YouTube +- **Channel name:** Corrosion Management +- **Handle:** `@CorrosionMgmt` +- **Description:** + + > Welcome to Corrosion Management — game server operations with chemistry-grade control. + > + > Corrosion helps server owners and communities manage game servers, automation, deployments, wipes, updates, backups, logs, and community systems from one powerful platform. + > + > Guided by Dr. Flask, Ph.D., our friendly chemistry mascot, we turn server chaos into controlled reactions. + > + > No chemistry degree required. + +- **Sections:** Dr. Flask Explains · Product Walkthroughs · Server Automation · + Rust Server Management · Community Ops · The Exchange · Dev Updates + +### X / Twitter +- **Name:** Corrosion Management · **Handle:** `@CorrosionMgmt` +- **Bio:** + + > Game server operations with chemistry-grade control. Catalyst Console, re-Agent, Formulae, Reactions, Lab Notes, and The Exchange. Guided by Dr. Flask, Ph.D. + +- **Punchier alt:** + + > Controlled reactions for chaotic game servers. Automation, deployments, wipes, logs, and community commerce — guided by Dr. Flask, Ph.D. + +### Twitch +- **Channel name:** Corrosion Management · **Handle:** `CorrosionMgmt` +- **Bio:** + + > Live server ops, dev streams, product demos, community builds, and Dr. Flask-approved experiments. We build Corrosion Management: a chemistry-inspired platform for managing game servers, automation, deployments, logs, and community systems. When the server bubbles, we observe the reaction. + +- **Stream ideas:** Building Corrosion Live · Dr. Flask Explains · Server Wipe Lab · + Rust Admin Lab · Automation Experiments · Community Server Clinic · Patch Day Reactions + +--- + +## 5. Dr. Flask mini-series (content engine) + +| # | Title | Len | Purpose | Hook | +| - | ----- | --- | ------- | ---- | +| 1 | Welcome to Corrosion | 45–60s | Brand intro | "Running a game server is basically a controlled reaction. Let me explain before something bubbles over." | +| 2 | What is Catalyst Console? | 30–45s | Product | "Catalyst Console is mission control for your game server community." Tag: *Less frantic clicking. More controlled reaction.* | +| 3 | What is re-Agent? | 30–45s | Trust/security | "re-Agent is the tiny connector that lets Corrosion talk to your server safely." Tag: *Small agent. Big chemistry.* | +| 4 | Formulae, Reactions & Compounds | 45–60s | Operating model | "Let's turn your server setup from manual chaos into repeatable science." Tag: *Repeatable deployments: because guessing is not science.* | +| 5 | Lab Notes & The Exchange | 45–60s | Logs + commerce | "When something goes sideways, don't panic. Check the Lab Notes." Tag: *Observe the reaction. Reward the community.* | + +Video 1 doubles as the brand trailer (below). + +--- + +## 6. Brand trailer brief + +- **Platform:** YouTube Shorts / TikTok / Instagram Reels +- **Duration:** 45–60s · **Format:** 9:16 vertical · **Tone:** playful, polished, techy, mascot-led +- **Audience:** game server owners, admins, modders, community operators +- **Visual reference:** Dr. Flask character storyboard (`docs/character/drflask-characterboard.png`) +- **Concept:** Dr. Flask introduces Corrosion Management as a chemistry-inspired game + server ops platform. Mr. DNA meets modern server automation. Neon-green lab-console + environment. + +**Voiceover script:** + +> Hi! I'm Dr. Flask, Ph.D., and welcome to Corrosion Management. +> +> Running a game server is basically a controlled reaction. You need the right +> environment, the right timing, the right ingredients, and a reliable way to know +> what happened when things start bubbling. +> +> That's where Corrosion comes in. +> +> Catalyst Console is your mission control for servers, players, plugins, files, +> wipes, schedules, and automation. +> +> re-Agent securely connects your server back to Catalyst. +> +> Substrate is the hardware your world runs on. +> +> Formulae are reusable recipes for deploying game servers. +> +> Reactions are the jobs that change server state — wipes, restarts, updates, +> backups, and maintenance. +> +> Lab Notes show what happened, when it happened, and whether it worked. +> +> And The Exchange helps your community manage perks, packages, payments, and +> in-game delivery. +> +> No chemistry degree required. Just better server management — with slightly more bubbling. + +> **NOTE:** at natural pace this VO runs ~75–90s. For a true ≤60s Short, trim the +> intro and one descriptor per term (see the glossary-video timing notes). For the +> on-site FAQ embed, length is unconstrained. + +--- + +*Domains are final: `corrosionmgmt.com` (company) + `panel.corrosionmgmt.com` +(the panel = Catalyst Console). Brand handle mirrors the domain: CorrosionMgmt.*