diff --git a/docs/brand/brand-kit.md b/docs/brand/brand-kit.md
index 24d862f..f0d9a3c 100644
--- a/docs/brand/brand-kit.md
+++ b/docs/brand/brand-kit.md
@@ -32,6 +32,14 @@ condescending.
 
 **Voice:** playful, clear, confident, with controlled bursts of nerdy enthusiasm.
 
+**Comedic north star:** a loving spoof of the 90s helper-mascot era — Microsoft's
+Clippy and Jurassic Park's Mr. DNA — with Weird Al "White & Nerdy" energy:
+proudly, self-awarely nerdy, always in on the joke. **The crucial distinction:**
+he channels Clippy's *charm*, never Clippy's *intrusiveness*. Dr. Flask is the
+helper mascot we actually wanted — opt-in, dismissible, fun. We borrow the era's
+vibe, not its sins. (This is why the intro video is click-to-play in a
+dismissible lightbox, never an autoplay nuisance.)
+
 **Character rule (the formula):** explain the complex server operation in plain
 English first, *then* add **one** delightful chemistry wink at the end. One. Not
 every sentence.
diff --git a/docs/character/drflask-character-bible.md b/docs/character/drflask-character-bible.md
index 442da87..8fe920a 100644
--- a/docs/character/drflask-character-bible.md
+++ b/docs/character/drflask-character-bible.md
@@ -22,6 +22,12 @@ enthusiasm? Absolutely.
 **Character note (from the board):** *Bubbles faster when excited. Professional
 yet playful. Expert in chemical catalysts.*
 
+**Comedic north star:** a loving spoof of the 90s helper-mascot era — Clippy +
+Jurassic Park's Mr. DNA — with Weird Al "White & Nerdy" self-aware nerd-pride.
+In on the joke, never the butt of it. He channels Clippy's *charm*, never
+Clippy's *intrusiveness* — the helper mascot we actually wanted (opt-in,
+dismissible, fun). Full voice guide: `docs/brand/brand-kit.md` §2.
+
 ## Color palette
 
 Values as read from the model sheet — confirm exact hexes against the invideo
@@ -53,7 +59,18 @@ derivative. Can nudge the UI green brighter toward canon on request.
   pointing at reaction.
 - **Hand gestures (bubble-formed):** pointing · explaining · focusing.
 - **Silhouettes:** neutral, action.
-- **Wardrobe:** mortarboard (graduation cap) + neon-green tassel.
+- **Wardrobe (v1):** mortarboard (graduation cap) + neon-green tassel.
+- **Wardrobe (v2 — "90s spoof" rebuild, render incoming):** adds a **bow tie**,
+  **googly eyes**, **mortarboard worn askew**, and a **pointer stick**. Energy =
+  Clippy's persistence + Mr. DNA's flair + Weird Al's chaotic sincerity.
+
+## Storyboard (12-beat video sequence)
+
+`drflask-storyboard.webp` — maps panel-for-panel to the VO script:
+hero intro · server world · Catalyst (mission control) · console/analytics ·
+re-Agent (plugged-in shield, no inbound ports) · Substrate (server racks) ·
+Formulae (recipe book) · Reactions (data wave) · Compounds (service cluster) ·
+Lab Notes (clipboard) · The Exchange (marketplace grid) · outro wave.
 
 ## Where he appears
 
@@ -67,7 +84,8 @@ derivative. Can nudge the UI green brighter toward canon on request.
 
 | File                                      | What                                       |
 | ----------------------------------------- | ------------------------------------------ |
-| `drflask-characterboard.png`              | **Definitive model sheet** (invideo)       |
+| `drflask-characterboard.png`              | Model sheet — **v1** (invideo)             |
+| `drflask-storyboard.webp`                 | 12-beat video storyboard (invideo)         |
 | `drflask-final.png`                       | Placeholder card render (1254², source)    |
 | `theflask.png` / `theatom.png`            | Earlier concept cards                      |
 | `frontend/src/assets/mascots/drflask.png` | Web-optimized cover (560px, ~394 KB)       |
diff --git a/docs/character/drflask-storyboard.webp b/docs/character/drflask-storyboard.webp
new file mode 100644
index 0000000..5149b0c
Binary files /dev/null and b/docs/character/drflask-storyboard.webp differ