docs(brand): brand kit — voice guide, social channels, content series, trailer brief

Captures Oracle's full brand system as canonical collateral: positioning +
taglines, Dr. Flask voice guide (the 'plain English then one wink' rule),
handle strategy (CorrosionMgmt brand / DrFlaskPhD mascot split), copy-paste
YouTube/X/Twitch setups, the 5-video Dr. Flask mini-series, and the 9:16 brand
trailer brief + VO. Single source of truth for launch.

Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>

docs/brand/brand-kit.md

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+# Corrosion Management — Brand Kit
+
+Single source of truth for brand voice, the Dr. Flask mascot, social channels,
+and launch content. Companion to the character model sheet in
+`docs/character/` (`drflask-character-bible.md`, `drflask-characterboard.png`).
+
+---
+
+## 1. Positioning & taglines
+
+**Corrosion Management** — *Game server operations, automated with
+chemistry-grade control.*
+
+| Use            | Tagline                                          |
+| -------------- | ------------------------------------------------ |
+| Primary        | Controlled reactions for chaotic game servers.   |
+| Playful        | Less server chaos. More beautiful bubbling.      |
+| Product line   | Less frantic clicking. More controlled reaction. |
+
+**The split (keep these lanes clean):**
+
+- **Corrosion Management** = the platform/product. Official, operational, the company voice.
+- **Dr. Flask, Ph.D.** = education, shorts, memes, help content, onboarding. The friendly face.
+
+---
+
+## 2. Dr. Flask — voice guide
+
+**Core personality:** a friendly chemistry professor trapped inside a server-
+management mascot's body — helpful, excitable, slightly overqualified, never
+condescending.
+
+**Voice:** playful, clear, confident, with controlled bursts of nerdy enthusiasm.
+
+**Character rule (the formula):** explain the complex server operation in plain
+English first, *then* add **one** delightful chemistry wink at the end. One. Not
+every sentence.
+
+**He says things like:**
+- "Let's keep this reaction stable."
+- "No chemistry degree required."
+- "When things bubble over, check your Lab Notes."
+- "Ah, classic uncontrolled server entropy."
+- "That's not downtime. That's an unscheduled exothermic event."
+- "Let's turn chaos into a repeatable Formula."
+
+**He avoids:** being too childish · being too academic · sounding like a generic
+SaaS chatbot · overusing chemistry puns every sentence.
+
+---
+
+## 3. Social handles
+
+Priority order to grab across YouTube, X/Twitter, Twitch, GitHub, Discord,
+TikTok, Instagram.
+
+**Brand (primary):** `@CorrosionMgmt`
+**Mascot (reserve):** `@DrFlaskPhD` or `@AskDrFlask`
+
+Backups: `@CorrosionManagement` · `@CorrosionConsole` · `@CorrosionServers` ·
+`@UseCorrosion` · `@CorrosionOps` · `@DrFlask`
+
+> Availability is only confirmable on each platform's registration form —
+> grab the brand handle on every platform first, even ones not used yet, to
+> prevent squatting.
+
+---
+
+## 4. Channel setups (copy-paste ready)
+
+### YouTube
+- **Channel name:** Corrosion Management
+- **Handle:** `@CorrosionMgmt`
+- **Description:**
+
+  > Welcome to Corrosion Management — game server operations with chemistry-grade control.
+  >
+  > Corrosion helps server owners and communities manage game servers, automation, deployments, wipes, updates, backups, logs, and community systems from one powerful platform.
+  >
+  > Guided by Dr. Flask, Ph.D., our friendly chemistry mascot, we turn server chaos into controlled reactions.
+  >
+  > No chemistry degree required.
+
+- **Sections:** Dr. Flask Explains · Product Walkthroughs · Server Automation ·
+  Rust Server Management · Community Ops · The Exchange · Dev Updates
+
+### X / Twitter
+- **Name:** Corrosion Management · **Handle:** `@CorrosionMgmt`
+- **Bio:**
+
+  > Game server operations with chemistry-grade control. Catalyst Console, re-Agent, Formulae, Reactions, Lab Notes, and The Exchange. Guided by Dr. Flask, Ph.D.
+
+- **Punchier alt:**
+
+  > Controlled reactions for chaotic game servers. Automation, deployments, wipes, logs, and community commerce — guided by Dr. Flask, Ph.D.
+
+### Twitch
+- **Channel name:** Corrosion Management · **Handle:** `CorrosionMgmt`
+- **Bio:**
+
+  > Live server ops, dev streams, product demos, community builds, and Dr. Flask-approved experiments. We build Corrosion Management: a chemistry-inspired platform for managing game servers, automation, deployments, logs, and community systems. When the server bubbles, we observe the reaction.
+
+- **Stream ideas:** Building Corrosion Live · Dr. Flask Explains · Server Wipe Lab ·
+  Rust Admin Lab · Automation Experiments · Community Server Clinic · Patch Day Reactions
+
+---
+
+## 5. Dr. Flask mini-series (content engine)
+
+| # | Title | Len | Purpose | Hook |
+| - | ----- | --- | ------- | ---- |
+| 1 | Welcome to Corrosion | 45–60s | Brand intro | "Running a game server is basically a controlled reaction. Let me explain before something bubbles over." |
+| 2 | What is Catalyst Console? | 30–45s | Product | "Catalyst Console is mission control for your game server community." Tag: *Less frantic clicking. More controlled reaction.* |
+| 3 | What is re-Agent? | 30–45s | Trust/security | "re-Agent is the tiny connector that lets Corrosion talk to your server safely." Tag: *Small agent. Big chemistry.* |
+| 4 | Formulae, Reactions & Compounds | 45–60s | Operating model | "Let's turn your server setup from manual chaos into repeatable science." Tag: *Repeatable deployments: because guessing is not science.* |
+| 5 | Lab Notes & The Exchange | 45–60s | Logs + commerce | "When something goes sideways, don't panic. Check the Lab Notes." Tag: *Observe the reaction. Reward the community.* |
+
+Video 1 doubles as the brand trailer (below).
+
+---
+
+## 6. Brand trailer brief
+
+- **Platform:** YouTube Shorts / TikTok / Instagram Reels
+- **Duration:** 45–60s · **Format:** 9:16 vertical · **Tone:** playful, polished, techy, mascot-led
+- **Audience:** game server owners, admins, modders, community operators
+- **Visual reference:** Dr. Flask character storyboard (`docs/character/drflask-characterboard.png`)
+- **Concept:** Dr. Flask introduces Corrosion Management as a chemistry-inspired game
+  server ops platform. Mr. DNA meets modern server automation. Neon-green lab-console
+  environment.
+
+**Voiceover script:**
+
+> Hi! I'm Dr. Flask, Ph.D., and welcome to Corrosion Management.
+>
+> Running a game server is basically a controlled reaction. You need the right
+> environment, the right timing, the right ingredients, and a reliable way to know
+> what happened when things start bubbling.
+>
+> That's where Corrosion comes in.
+>
+> Catalyst Console is your mission control for servers, players, plugins, files,
+> wipes, schedules, and automation.
+>
+> re-Agent securely connects your server back to Catalyst.
+>
+> Substrate is the hardware your world runs on.
+>
+> Formulae are reusable recipes for deploying game servers.
+>
+> Reactions are the jobs that change server state — wipes, restarts, updates,
+> backups, and maintenance.
+>
+> Lab Notes show what happened, when it happened, and whether it worked.
+>
+> And The Exchange helps your community manage perks, packages, payments, and
+> in-game delivery.
+>
+> No chemistry degree required. Just better server management — with slightly more bubbling.
+
+> **NOTE:** at natural pace this VO runs ~75–90s. For a true ≤60s Short, trim the
+> intro and one descriptor per term (see the glossary-video timing notes). For the
+> on-site FAQ embed, length is unconstrained.
+
+---
+
+*Domains are final: `corrosionmgmt.com` (company) + `panel.corrosionmgmt.com`
+(the panel = Catalyst Console). Brand handle mirrors the domain: CorrosionMgmt.*